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“晋苏茶园”茶礼盒

标签：茶礼盒新品开发

市场现状：中华民族赋予茶的精神和传统，代代相传。过于传统会导致茶叶包装的束缚感和认同感。优雅的传统似乎是茶应该有的包装，我们强调它们的变化。个性化研发新包装。

解决方案：

1、用丝绒质感表达丝绸之路和茶文化的深厚影响，在手中感受古今文化碰撞的温度。

2. 双层礼盒将茶叶与茶具分开，扩大收纳范围。

设计理念：

1、茶叶自古以来就与丝绸之路有着密切的联系。优雅的祖母绿被用来代表茶。丝绒质地，彰显丝绸的高贵和茶叶本身的优质血液。

2、茶道与花艺相得益彰，俗即雅。犀利的牡丹花与沉稳大气的墨绿色形成强烈对比，欣赏优雅与粗俗。

用户体验：

生活不可或缺的是爱情和浪漫。包一束鲜花，啜饮一杯清茶，将眼前的忧伤化作远方的诗意，享受当下的美好。

"Splendid Years" New Year Gift Box

Tag: Spring Festival Gift Box New Product Development

market situation:

There are few Chinese New Year three-piece gift boxes, most of the market is simple packaging, and the outer packaging design and structural design are neglected.

solution:

1. The gift box craftsmanship chooses the unfolding gift box to display the contents more intuitively.

2. Use hand-painted New Year illustrations to express the lively atmosphere of the Spring Festival in a friendly and delicate manner.

design concept:

1. Bright bronzing heralds good luck, joy and luck throughout the year.

2. More practical and portable environmental protection packaging design, reducing unnecessary packaging space.

3. The illustration part combines backgammon's pavilions, lotus flowers and firecrackers for disaster relief and blessing.

user experience:

It’s inevitable to bring a lot of souvenirs when visiting relatives on New Year’s Day, large and small gift boxes, and to free up a box of New Year’s hand gift boxes that are afraid of pressure is really anxious. The small and portable Chinese New Year gift boxes do not take up space. Not afraid of pressure, coexistence of beauty and strength, courtesy and gentleness.
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"Floating Travels" Chandelier Gift Box

Tag: Mooncake Gift Box New Product Development

Market status: Pay more attention to the color and design of packaging, and ignore the craftsmanship of the packaging itself.

solution:

1. The complicated and exquisite hollowing craftsmanship pays tribute to the traditional paper craftsmanship. People never forget their roots and focus on history.

2. The side-opened lantern is more interesting and can be placed as a handicraft after use.

design concept:

1. The "quintessence" of Peking Opera's facial makeup is striking in the hollow background, and the precipitation of history continues the essence to this day.

2. Lanterns are traditional Chinese crafts, designed to put the quintessence of the country into the lanterns and shine into the bright moon.

3. The hollow floating cloud sculpture depicts the lantern passing through the heavy clouds of history, revealing the artistic conception of the eye.

user experience:

The packaging after use will not be discarded and can be used for display. After all, this is a work of art in itself.

"Congratulations on the Spring Breeze·Congratulations on the New Year" Spring Festival Limited Gift Box

Create a weather vane for the Spring Festival red envelope gift box

Label: Explosive models to create New Year's gift box New product development

market situation:

Analyze the current situation of New Year’s gift boxes in the market. The visual style is unified, the homogeneity is serious, the design is conservative, and the content lacks innovation.

solution:

Brightly colored illustrations are used to express the strong New Year atmosphere, and four red envelopes with different meanings are used to get rid of the dullness and unity of the concept. Gift boxes include red envelopes, gift boxes, and gift bags.

design concept:

1. With the sound of firecrackers and singing, welcoming the New Year, the sika deer is full of blessings for the new year and conveys the beautiful meaning and vision of the new year.

2. The red envelopes with multiple blessing elements change the monotony of the past and fill the festive atmosphere.

user experience:

In the New Year holiday, everyone has deep thoughts brewing in their hearts. These hot emotions and blessings are packed into warm red envelopes, and they are bound to bring blessings to everyone.

"Pianpian Magpie Song" Qixi Festival Gift Box

Tag: Qixi Gift Box New Product Development

market situation:

Most of the brand packaging uses the normal gift box, no differentiation.

solution:

The main color of pink is used to set off the romantic atmosphere, the octagonal box is used to highlight the difference in appearance, and the design of the pane is more three-dimensional and smart.

design concept:

1. The magpie has been a symbol of love expressed by literati and poets since ancient times. The magpie by the window and the dancing peach blossoms are like sitting next to a western window lattice, and the breath is full of sweetness.

user experience:

When I received this gift, it looked like a bird was dancing on my chest. I opened this gift box full of thoughts, and I knew that love came to my heart, but I couldn't close this window.